e-tailers

It is that time of the year. The beginning of a string of festival months that keep both online and offline stores busy. It is also that time when customers are most likely to be wooed with online flash sales (OFS) that give them the opportunity to purchase goods at large discounts. Big e-tailers prepare for OFS as they would prepare for war as this is also their golden chance to not only attract buyers but also ensure that disloyal customers come back to their site. They spruce up the operations, marketing and logistics components, especially beefing up the technology…