Sisters Sudha Gogineni (2010/DD/CH) and Veda Gogineni (2013/DD/BT), both graduates of IIT Kharagpur, left their high-paying corporate careers to address a significant issue in India: Undernutrition. Growing up in a health-conscious household and practicing yoga, the importance of good health was ingrained in them from a young age. However, the demands of their professional lives took a toll on their health, leading to issues like knee pain and fatigue.
Their decade-long corporate story could be anyone’s story. They have worked their way to great jobs, worked incredibly hard, and felt like they had it all. Before, it all began. Their health was slowly but surely, deteriorating. Lack of time and a sedentary lifestyle impacted them in many ways – skin pigmentation, low energy levels, acid reflux, hair loss, back pains. You name it, and they had it. They desperately wanted to fix their health, but the recommendations that came their way were either too synthetic, or too difficult to implement. They were looking for a safe and easy alternative.
“Nutrition supplements were a great solution, but were too synthetic for our liking. But the idea of creating nutrition supplements that were entirely plant based was very appealing to both of us. So, we brought Earthful to life – nutrition supplements that are 100% plant based and pack powerful elements of mother earth.”
When they discovered that 75% of Indians lack at least one essential vitamin, Veda and Sudha knew they had to make a change. Unwilling to rely on synthetic supplements, they began searching for natural alternatives. This journey led to the creation of Earthful, a brand dedicated to 100% plant-based nutrition solutions.
Veda, with a background in biotechnology, had initially pursued a career in investment banking before moving to a high-growth startup, Meesho. Her sister, Sudha, brought her expertise from working in FMCG with ITC Limited and Uber to their new venture. Together, they decided to leave their lucrative jobs to launch Earthful.
“Launching our own business was no easy task. Leaving our high-paying jobs for this was a tough decision. We aimed to create 100% plant-based products, a novel concept in India. To achieve this, we had to scout for experts from various countries to understand and source the right ingredients,” said co-founder Sudha.
“Building a team that shared our vision posed a significant challenge,” said Veda. The challenges seemed endless, but we persisted, trying different approaches each time. We live by Albert Einstein’s words: Insanity is doing the same thing over and over again and expecting different results.’ Learning from our mistakes, we succeeded in creating the cleanest products in the market, which now enables us to launch new products more efficiently.”
Their range of natural products include:
- MULTIVITAMIN
- PLANT PROTEIN
- KIDS MILLETS MIX
- ZEN MODE
- ROOT NOURISH
- HER SUPPORT
- INNER GLOW
STAYING WELL, NATURALLY
“We are on a mission to eradicate nutrition deficiency, the natural way. Our products are science-backed nutrition supplements that help you stay healthy without breaking a sweat.”
With ambitious goals to become a 500 crore business within the next three years, Earthful aims to significantly improve the health of Indians. It is valued at 13 billion USD and expanding at 17-18% annually.
Visit https://earthful.me/pages/about-us for more
By : Poulami Mondal, Digital & Creative Media Executive (Creative Writer)
Email: poulami.mondal@iitkgp.ac.in, media@iitkgp.ac.in, Ph. No.: +91-3222-282007
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