impulse buying

That Guilty Feeling

That Guilty Feeling

IIT Kharagpur researchers find that men shop as impulsively as women, but it is the women who feel the guilt The billing is almost complete, you know that. And yet, you pick up a product lying in front of you – perhaps a box of chocolates, a pack of colourful socks or even a tie you don’t really need – and hand it over to the smiling, accommodative person at the check-out counter. Ever wondered why there are so many things kept near the billing counter? They are there to take advantage of what is known as ‘impulse buying behaviour’.…
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