social network

Nov
06
2019
2 Comments
By Shreyoshi Ghosh
Gandhipedia

Gandhipedia

Events, , , , , , ,
The Hindu BusinessLine      The Hindu        Careers360        The Week         India Today (Web)       India Today      Deccan herald        News18        Hindustan Times     Indian Express             NDTV          Jagran           IndiaTV             OrissaPost          Business Standard          The Statesman           Financial Express                        IIT KGP has…
Read More
Apr
16
2019
2 Comments
By Shreyoshi Ghosh
The Social Salesperson

The Social Salesperson

In-Depth, , , , ,
Economic Times    Economic Times (Bangalore)    Economic Times (Delhi)    Economic Times (Kolkata) Researchers at IIT Kharagpur have developed a new marketing model for influencing sales on social media. While customer reviews play a critical factor in online sales through social media, the researchers have developed an advanced model to identify influencers who could have more influence on potential buyers based on opinions and social ties on a popular social networking platform. Social media is one of the most popular emerging strategies today with a fundamental goal of increasing sales. According to a study, about 91% of retail brands…
Read More
Mar
29
2019
0 Comments
By Shreyoshi Ghosh
Happiness in the Air

Happiness in the Air

Events, , ,
Happiness and wellbeing are the two most causal factors of our existence. Today policymakers and corporate giants strongly acknowledge how crucial these are in comparison to financial growth, stability, profit and affluence. In all fields exploring social realities or bringing about social changes, happiness and wellbeing have become key areas of interest. The Rekhi Centre for Science of Happiness at IIT Kharagpur will explore these domains in an international workshop from April 4-6, 2019, bringing in global experts to interrogate the current state of happiness and wellbeing studies, especially in the context of Communities, Cities and States, and the Networked…
Read More