social network – The KGP Chronicle

Nov

06

2019

2 Comments

By Shreyoshi Ghosh

Gandhipedia

EventsAI, Artificial Intelligence, book, gandhi, IIT, mahatma, repository, social network

The Hindu BusinessLine The Hindu Careers360 The Week India Today (Web) India Today Deccan herald News18 Hindustan Times Indian Express NDTV Jagran IndiaTV OrissaPost Business Standard The Statesman Financial Express IIT KGP has…

The Social Salesperson

In-Depthadvertisement, digital marketing, online ad, online sales, Social Media, social network

Economic Times Economic Times (Bangalore) Economic Times (Delhi) Economic Times (Kolkata) Researchers at IIT Kharagpur have developed a new marketing model for influencing sales on social media. While customer reviews play a critical factor in online sales through social media, the researchers have developed an advanced model to identify influencers who could have more influence on potential buyers based on opinions and social ties on a popular social networking platform. Social media is one of the most popular emerging strategies today with a fundamental goal of increasing sales. According to a study, about 91% of retail brands…

Happiness in the Air

Eventscommunity, happiness, social network, workshop

Happiness and wellbeing are the two most causal factors of our existence. Today policymakers and corporate giants strongly acknowledge how crucial these are in comparison to financial growth, stability, profit and affluence. In all fields exploring social realities or bringing about social changes, happiness and wellbeing have become key areas of interest. The Rekhi Centre for Science of Happiness at IIT Kharagpur will explore these domains in an international workshop from April 4-6, 2019, bringing in global experts to interrogate the current state of happiness and wellbeing studies, especially in the context of Communities, Cities and States, and the Networked…