Social Media

Sep
27
2019
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By Shreyoshi Ghosh
Facebook Awards IIT KGP’s AI Research

Facebook Awards IIT KGP’s AI Research

Events, , , , , , ,
Indian Express       Financial Express        The Week        Times Now           Hindustan Times         NDTV           Business Standard Animesh Mukherjee, Associate Professor at the Computer Science and Engineering, IIT Kharagpur has been selected for the Ethics in AI Research Award in the ‘operationalizing ethics’ category for his project “Targeted Bias in Indian Media Outlets”.  The Award is part of Facebook’s initiative to encourage research on AI ethics and address intricate challenges and complex ethical questions in the AI domain. The award-winning project is part of…
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Apr
16
2019
2 Comments
By Shreyoshi Ghosh
The Social Salesperson

The Social Salesperson

In-Depth, , , , ,
Economic Times    Economic Times (Bangalore)    Economic Times (Delhi)    Economic Times (Kolkata) Researchers at IIT Kharagpur have developed a new marketing model for influencing sales on social media. While customer reviews play a critical factor in online sales through social media, the researchers have developed an advanced model to identify influencers who could have more influence on potential buyers based on opinions and social ties on a popular social networking platform. Social media is one of the most popular emerging strategies today with a fundamental goal of increasing sales. According to a study, about 91% of retail brands…
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Nov
20
2018
1 Comment
By Shreyoshi Ghosh
Social Media to Help Disaster Relief

Social Media to Help Disaster Relief

Social Impact, , , , , , ,
Economic Times   Gadget Now   India Today   Business Standard  Business Standard (PTI)   Devdiscourse  VC Circle Your posts on social media and internal messaging applications can now help victims receive relief during natural disasters. While you tweet about the situation of the victims in specific locations in English or Hindi, a computer program can read through your empathetic post and send the relevant information to nearby relief operators. A research team led by Dr. Saptarshi Ghosh from the Department of Computer Science and Engineering at IIT Kharagpur is developing the algorithms for this task. At the wake of the recent Kerala floods and other…
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