VGSoM – Page 2 – The KGP Chronicle

Jun

11

2019

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Risk Perceptions Challenging Green Lighting

In-Depthconsumer behaviour, consumer risk, eco-friendly, energy saver, green lighting, LED, light, VGSoM, Vinod Gupta School of Management

India Today Are perceived risks making Indians shy away from eco-friendly LED lighting? - Researchers at IIT Kharagpur’s Vinod Gupta School of Management find concurrence in a study pointing out at consumer psychology and perceived high-cost factor which might be slowing down the growth of the Indian LED lighting market. The UJALA scheme by Govt. of India had been aiming to make a transition to LED for all lighting needs by 2019. This could have helped the nation save over ₹ 40,000 crore a year. But looking at the sales figures in 2018, the market share of incandescent bulbs, CFLs,…

Apr

11

2019

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By Shreyoshi Ghosh

Feathers in the Cap

Eventsarchitecture, Department of Architecture and Regional Planning, institute, institutional, Intellectual property, Intellectual property rights, IP, IP Law, IPR, law, law school, Management, MHRD, NIRF, Rank, ranking, Regional Planning, VGSoM, Vinod Gupta School of Management

Careers 360 India Education Diary IIT Kharagpur has emerged among the country’s best and as the only IIT to qualify and excel in four disciplines - Architecture (1st), Engineering (4th), Law (4th) and Management (6th), taking on specialized schools in their domains. Speaking about the feat of excelling in non-engineering categories, Director Prof. P P Chakrabarti emphasised on the uniqueness of each of these specialized disciplines within the IIT system. “While there are specialized institutions in these subject areas, being part of IIT Kharagpur has catapulted the growth of these disciplines in a matter of a few decades due…

Mar

20

2019

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By Shreyoshi Ghosh

Business Analytics Placement Scales New Heights

Eventsanalytics, Business Analytics, career development, Collaborative Programs, Placement, Postgraduate Diploma, VGSoM

Times of India Business Standard Outlook NDTV India Today Careers360 The Final Placements for the Postgraduate Diploma in Business Analytics Programme of IIM Calcutta, ISI and IIT Kharagpur for the 2017-2019 batch concluded with the batch of 52 receiving a total of 66 offers made by 35 firms. The programme which has been ranked top in India and 14th globally among full-time business analytics course by the QS Rankings has witnessed a record increase of 11% in domestic offers alone with the mean salary going upto Rs. 24.40 lakh per annum. The…

Nov

30

2018

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By Shreyoshi Ghosh

Business Analytics Program Ranked 2nd in QS Asia

Eventsanalytics, Business Analytics, IIM Calcutta, Indian Statistical Institute, Postgraduate Diploma, VGSoM, Vinod Gupta School of Management

Times of India The Week Jagran Josh Business Standard The Hindu BusinessLine Outlook Millenium Post The Postgraduate Diploma in Business Analytics (PGDBA) jointly offered by IIT Kharagpur, IIM Calcutta and Indian Statistical Institute has been ranked as top in India and 2nd in Asia by QS in the category business analytics courses. The course has been ranked 14th globally in the category. PGDBA is a two-year full-time residential diploma programme aimed at creating business analytics professionals employable by leading Indian and foreign firms. This programme is designed for those who have an analytical mindset, are interested in tackling challenging business problems, and…

Sep

19

2018

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By Chirosree Basu

That Guilty Feeling

In-Depthbehaviour, billing, buying decision, feeling of guilt, guilt, impulse buying, impulsive, positive buying emotion, shopping, strategy, VGSoM, women shoppers

IIT Kharagpur researchers find that men shop as impulsively as women, but it is the women who feel the guilt The billing is almost complete, you know that. And yet, you pick up a product lying in front of you – perhaps a box of chocolates, a pack of colourful socks or even a tie you don’t really need – and hand it over to the smiling, accommodative person at the check-out counter. Ever wondered why there are so many things kept near the billing counter? They are there to take advantage of what is known as ‘impulse buying behaviour’.…